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Google Workspace Admin Roles Explained: Pre-Built vs. Custom

Reco Security Experts
Updated
March 6, 2025
March 10, 2025

Google Workspace Admin Roles Explained: Pre-Built vs. Custom Roles for Better Security

In IT governance, role management is considered a critical component of privileged identity management. Its purpose is to ensure that access to sensitive systems and data is granted based on clearly defined roles. By structuring access through roles, organizations can enforce the principle of least privilege, ensuring users only have the permissions necessary for their job functions. This reduces the risk of privilege misuse, insider threats, and credential-based attacks. Additionally, role management simplifies access control, making it easier to audit, monitor, and adjust permissions as employees change roles or leave the organization. 

To make role management easier, Google Workspace provides a set of admin roles that are out of the box. These roles can be used to determine the level of access administrators have over the organization’s settings, data, and users. Besides pre-built admin roles, businesses can easily create custom roles tailored to their needs. 

Pre-Built Google Workspace Admin Roles

Among the pre-built roles Google provides, the following are available:

  • Super Admin – The most privileged role, automatically assigned to the user who registers the Google Workspace tenant. This role grants full access to all features in the Google Admin console, including the ability to assign other Super Admins and manage billing configurations. Additionally, Super Admins have exclusive rights to:
    • Create custom roles.
    • Reset passwords for other administrative accounts.
    • Restore deleted user accounts.
    • Use the data migration service (e.g., during migration from third-party email solutions).
    • For others, details can be found in pre-built administrator roles.
  • User Management Admin – A role dedicated to managing user accounts. This admin can create, update, and delete accounts, reset passwords, and apply per-user security settings. Unlike the Super Admin, this role can only manage non-administrative accounts.
  • Groups Admin – As the name suggests, this role is designed to manage groups. It allows for creating, editing (including user membership management), and deleting groups.
  • Help Desk Admin – Intended for first-line IT support engineers, this role provides the ability to perform basic user-level tasks, such as password resets.
  • Services Admin – Manages specific services within Google Workspace but does not have access to user accounts or broader organization-wide settings.
  • Mobile Admin – Grants endpoint management rights and is assigned to individuals or teams responsible for enrolling and managing devices.

There are additional roles with a smaller scope, such as Storage Admin and Google Voice Admin. The full list is available in the pre-built administrator roles article.

Note: There is no dedicated billing administration role. By default, all billing information is sent to the first Super Admin in the organization. To redirect billing notifications to another user (e.g., a finance department employee), follow the instructions in the article to ensure you receive critical notifications.

These roles are designed to meet the requirements of the majority of Google Workspace customers, who don’t need to be compliant with the strict compliance policies. 

Custom Admin Roles and Their Benefits

While the pre-built roles are useful, they may not fit every organization's unique security and operational needs. In such cases, custom roles offer a more tailored solution. Custom admin roles allow organizations to define and assign permissions with greater granularity, ensuring users only have access to what they need. They enhance security by ensuring that users have only the necessary permissions, reducing the risk of unauthorized access and human error. 

Custom roles improve compliance by aligning access controls with regulatory requirements and security policies. They also increase operational efficiency by delegating responsibilities more precisely, preventing unnecessary access to sensitive settings. Additionally, using custom roles helps enforce the principle of least privilege, minimizing the attack surface and strengthening the organization’s overall cybersecurity posture.

How to Create Custom Admin Roles in Google Workspace


Follow these steps to create a custom admin role:

1. Sign in to Google Admin Console using an account with Super Admin privileges.

2. In the left-hand menu, navigate to Account > Admin Roles.

The Google Admin Console interface displays the ‘Admin roles’ option, highlighted for easy identification in Google Workspace.

3. On the Admin Roles page, select the option Create a new role.

The Admin Roles page in Google Admin Console displays available roles and permissions. The ‘Create new role’ option is highlighted, allowing admins to define custom roles in Google Workspace.


4. Create Role wizard shows. In the first step, specify the name of the custom role and its description. Although the description is optional, it is highly recommended, especially if your organization has multiple custom roles—it helps maintain clarity and organization. Click Continue to proceed.

The first step of the "Create Role" wizard in Google Admin Console allows users to name the custom role and provide an optional description for clarity. The "Name" field and "Continue" button are highlighted to guide users through the setup process.


5. In the Select Privileges step, browse the permissions tree and choose the privileges you want to assign to the role. The list is extensive, covering all aspects of Google Workspace services. You can find the full list of permissions in administrator privilege definitions. Click Continue when finished.

This image shows the second step of the Create Role wizard in the Google Admin Console. It features a list of available privileges that can be assigned to a custom admin role, with some options selected. The Continue button is highlighted, indicating the next step in the process.


6. In the final step, review the role configuration, then click Create Role.

This displays the final step of the Create Role wizard in the Google Admin Console. The configured role settings are shown, and the "Create Role" button is highlighted, indicating the last action needed to complete the role creation process.

Once the role is created, it will appear in the Admin Roles list and can be assigned to users. Unlike predefined roles, custom roles can be edited, and any changes will automatically apply to all users assigned to that role.

Insight by
Tal Shapira
Cofounder & CTO at Reco

Tal is the Cofounder & CTO of Reco. Tal has a Ph.D. from the school of Electrical Engineering at Tel Aviv University, where his research focused on deep learning, computer networks, and cybersecurity. Tal is a graduate of the Talpiot Excellence Program, and a former head of a cybersecurity R&D group within the Israeli Prime Minister's Office. In addition to serving as the CTO, Tal is a member of the AI Controls Security Working Group with the Cloud Security Alliance.

Expert Insight:

  • Maintain a break-glass account. Always have a backup Super Admin account with two-step verification disabled and store its credentials securely. This ensures access recovery if the primary Super Admin account is inaccessible (e.g., due to a lost mobile authentication device).
  • Use organizational units. When assigning roles, use organizational units to separate access. For example, if a Help Desk engineer supports users from a specific office, limit their privileges to the organizational unit containing only those users.
  • Protect privileged accounts. Google Workspace allows for the granular assignment of security policies. Since privileged users are more likely to be targeted by attackers, applying stricter security policies to these accounts is a best practice.
  • Use just-in-time access. Many cybersecurity standards recommend granting time-limited access to privileged accounts rather than assigning roles permanently. This minimizes the risk of unauthorized privilege escalation and potential exploitation by attackers.

Conclusion


Role management plays an important role in shaping an organization's security posture by ensuring that users have the appropriate level of access based on their responsibilities. Properly defined Google Workspace roles, whether pre-built or custom, help enforce the principle of least privilege, reducing the risk of unauthorized access and security breaches. Effective role management also enhances accountability by making it easier to monitor and audit IT administrators' activities.

Conversely, poor role management can introduce significant vulnerabilities, increasing the risk of misuse or exploitation. To ensure roles are assigned correctly, organizations can leverage third-party solutions like Reco's Posture Management tool. You can request a demo to learn more.

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